APCO Resilience

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APCO Brand Revamp (WIP)

How might we authentically translate a corporate's new initiative into its visual identity?

The responsive and dynamic branding system that can be adapted across mediums to effectively communicate the core value of resiliency in an ever-changing business environment. The flexible arrangement is the basis for a resilient system for APCO’s new corporate initiative.

Stemmed from the APCO Worldwide logo, the newly developed typeface in the APCO Resilience visual identity can be an opportunity to capitalize on the "halo effect" of the existing APCO branding.

Stemmed from the APCO Worldwide logo, the newly developed typeface in the APCO Resilience visual identity can be an opportunity to capitalize on the "halo effect" of the existing APCO branding.

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The combination mark and words is responsive to appear in various configurations. Along with the APCO Worldwide corporate logo, the identity can be implemented across all external communications, including newsletters, reports, brochures, signage and exhibition graphics, and the website.

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