Craigslist App

Craigslist App Idea for Real Estate Brokers

How might we reposition Craigslist as a leading trustful platform for both real estate agents and homebuyers?

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The Challenge

The company’s primary revenue stream comes from real estate brokers who pay a fee for each listing they post on the website. They want to build an app that will make it easier for brokers to post and manage listings. For the initial release, Craigslist wants to target their most active real estate market, New York City, where speed is crucial and apartments are always in high demand. Research shows that brokers in this area would use the app if it reduced the time it took them to list an apartment and manage responses from prospective tenants.

The Insight and Suggested Solution