Give Your Word to a Child (GYW) Branding
How might we translate the socially conscious campaign's core value into its visual identity?
More Details to be updated soon.
To be launched in 2017, the Give Your Word to a Child campaign is a unique initiative focused on increasing public awareness for child refugees and raising funds to support them. The campaign will involve the collaboration of world leaders and globally renowned contemporary artists. All proceeds from this campaign will be donated to hand-picked programs supporting refugee children administered by USA for UNHCR and the International Rescue Committee (IRC).
First visual identity concept development process
Final visual identity concept development process