VR/AR Storytelling

We are in early days of the journey to bring immersive VR experiences that were previously only available to a small subset of hardcore enthusiasts to a much wider set of consumers. How do we lower the barrier for those who hesitate to taste the value? Beyond gaming experiences, if we actively use storytelling in VR to target micro moments – such as job training, dance classes, language learning, meeting people with similar interest, connecting with remote members – it would invite more people to the platform and make VR for everyone. Ultimately, VR would help connect people across the globe, allowing people to feel like they are together even if they are miles apart.

On top of that, Oculus Creators Lab’s effort is notable. VR storytelling is being used to bring people around the world closer together, and more importantly, use VR storytelling to promote change by bringing greater awareness and understanding about under-appreciated values and community members. More importantly, in order to further create the successful future of personal and shared reality, bringing human-centered mindset in addition to a thoughtful understanding about the space and the context is becoming more important. Also, with the emerging presence of VR, co-creation, and collaboration across the borders could become the new normal.

It is hard to see what’s ahead if we are stuck in the present. With increasing adoption rate over the next 5 years, VR and AR give storytellers new opportunities to explore beyond limit and status quo. It is also critical for VR storytellers to understand the impact of what we create with immersive media technology as VR brings people where the stories are.


AR Experimentation with Unity 

A teaser video on top of a book about design for a better future, using Vuforia and Unity3D to make a marker based AR app

A special book for a client to describe our agency’s thought process as a way to derive explanations about our initial idea. The book illustrates how we got started by asking ourselves key questions around the impact of design for a better world..