ABOUT JUNE KANG

Design Process

RIGHT AMOUNT OF OPTIMISM AND PRAGMATISM

Oftentimes, problems have been seemingly unrelated to a specific discipline, but from an experience perspective, everything gets down to people and the form of communication has always been around an idea-driven experience design that can ease people problems, provide deeper engagement, and accelerate business values.

As a creative lead, I have been fortunate to work on a wide range of creative projects including corporate communications, branding system, campaigns, UX/UI design, experiential design, video storytelling, and AR/VR experimentation. My creative process is all about embracing ambiguity, insights, strategic thinking, new ideas, and collaborative thoughtful execution in a fast-paced and rapidly changing environment, and all of these experiences merge together in my process to bring a broader perspective from which to create meaningful experiences for people and businesses.

Our recent strategic digital work
Published in UX Collective
December 2020 ★

Do we do enough problem-finding before problem-solving?

Paying attention vs. Getting attention
5 min read >
Published in UX Collective
January 2020 ★

Bring your strategic dreaming process back in 2020

A balance between pragmatism and idealism
7 min read >
Published in UX Collective
March 2019 ★

How to learn a designer’s problem-solving mindset with doodling

Draw first to think what to do next.
5 min read >
Published on Amazon
December 2018

Doodle Thinking

Doodling and Coloring Book
View the book on Amazon >
Published on Amazon
February 2017

Our First Dance

Daddyhood Journey with Doodle Thinking
View the book on Amazon >
Published in Parsons SDS
March 2016

June Kang

Parsons SDS Alumni Stories
2 min read >
Design process

My creative process always begins with a collective understanding of individual problems, followed by active listening and exploration of overlooked areas so as to create a north star goal, offering everyone a shared vision. The north star goal guides the development of a duality of idea territories with an iteration which is led by a programmatic approach to get there.

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Inspire Your World1/5
Find out what their needs, motivations and frustrations are. Inspired by everyday observations, pursue borderless, atypical ideas that warrant attention and inspire action in order to find the balance between logic and emotion.
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I'mpossible2/5
Encourage the team to act with confidence, conviction and motivation by partnering with clients and diverse creative talents that inspire confidence in our creative abilities to succeed with the highest respect and regard for humanity in mind.
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Get Hands Dirty3/5
Talk less and listen more to discuss; Always get my hands dirty to realize ideas and find the key answers that are in the field not on the desk.
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Orchestrate4/5
When necessary to maximize the impact, I work with a diverse network of creatives to shape the best solution.
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Set Limits on Setting Limits5/5
Collaboratively keep trying to find a way to set limits on setting limits. Be willing to explore out of comfort zone and combine design thinking and conventional wisdom to realize game-changing ideas for the long-term sustainable business.

Recognition

A mindset to create game-changing initiatives
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2020 Gold and Silver W3 Awards1/5
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2020 PR Week Game Changer Campaign1/5
Honorable Mention. Experiencing Copper's Impact at Climate Week NYC for International Copper Association's impact with AR
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2020 The Social Shake-up2/5
Best Use of Technology for International Copper Association's impact with AR at Climate Week NYC
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2020 Mindsparkle Mag3/5
Site of the Day for I am Woohyon Multilingual Website
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2019 APCO Impact Award: Individual4/5
The 2019 APCO Impact Award recognizes those who have best created an impact with their work on the business, represented APCO’s mission and values, and inspired their colleagues
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2018 PR News Digital Awards: Content Marketing5/5
Honorable Mention. “Yatte Minahare” and "Follow Your Nature" Content Marketing for Suntory
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2017 APCO Impact Award: Team5/5
A strategic business plan exhibition for the global plastic bottle consumption reduction
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2015 Design Intelligence Conference5/5
A strategic business plan exhibition for the global plastic bottle consumption reduction
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2014 Gold Asia-Pacific SABRE Award5/5
Successful launch of the All-New Lincoln MKZ through ART by MKZ campaign in Korea
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2014 PCCE Chairman's Special Achievement Award5/5
Special achievement award for distinguished contribution to the successful launch of the Creative Crazy Camp 2014 in Korea as a special event coordinator from the Chairman of the Presidential Committee for Cultural Enrichment (PCCE)
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2013 Gold Asia-Pacific SABRE Award5/5
Successful launch of the All-New Ford Fusion through the Sound of Fusion campaign in Korea
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2013 B-M Employee of the Year5/5
Delivering exceptional contribution, and serving as a role model for colleagues

Do first to think the next step

A mindset to create game-changing initiatives

Learn a designer's problem-solving mindset

The main idea about behind Doodle Thinking is to learn a designer's problem-solving mindset by having fun-filled playtime and solving a problem at the same time through following a loosely formed structure. It’s like a design sprint where you generate new solutions in a roughly structured environment. Doodle Thinking gives you the opportunity to train your inner creative powers to become comfortable with ambiguity. That said, it provides you the opportunity to unleash your inner creativity.

UX Collective | 2019How to learn a designer’s problem-solving mindset with doodling

Draw first to think what to do next

Our recent digital work
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The Challenge1/5
In my early fatherhood journey, I began to see that being a father who constantly helps kids cultivate curious and creative mind is tremendously important but not as easy as I initially dreamed. Moreover, if you are a type of father who prefer following conventional wisdom, the chances for children to think differently and creatively may decrease.
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The Insight2/5
Since my wife has been pregnant our most precious little one, Irene Kang, my journey on Doodle Thinking got serious. But the concept has been incubated in my head over the last three decades since my father taught be the initial concept since I was a 5-year old boy. It started from unproductive doodles and I was trying to be little productive to inspire people around my world, particularly daydreamers and night thinkers to keep challenging the status quo.

Doodle is a universal language. No one owns it. It is nothing special but I wanted to talk about it seriously by combining it with the designer’s problem-solving process. The Wall Street Journal also talked about the power of doodle, saying “doodling can help people stay focused, grasp new concepts and retain information. A blank page also can serve as an extended playing field for the brain, allowing people to revise and improve on creative thoughts and ideas.”

Doodling has many points of resemblance to the designer's problem solving process against ambiguity. Doodling begins at a subconscious level but when you get to a certain point of the process, you will find yourself thinking what this scribble could turn to be. If it does not go as you initially plan, you may consider a different route to make your art piece still alive. You start with no pressure but you often see yourself being obsessed with how to solve the problem. You don't even realize you are getting comfortable with ambiguity. Your anxiety about ambiguity remains subordinate to the process. It helps people get comfort- able with ambiguity in many situations and build their own creative muscles.

Problem solving skill is part of a creative muscle. The more you use it, the more confident you become. It is action-oriented but requires lots of thinking to solve problems within a design constrains. In other words, Doodle Thinking is the easiest way to learn the designer's problem solving mindset.
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The Solution3/5
While incubating my initial thoughts, I tried to keep my mind on the mantra “Don’t be afraid to do more, think less.” So, I soon started doodling based on inspiration from my wife and my baby. I was not sure where this journey would have taken me to first. When I had more than a dozen of pieces that I would be proud to share with bigger audiences, I realized that each of my visualized thoughts could be connected to form a short fatherhood story. In order to avoid delays in action, I chose to use self-publication platform and Amazon as a main channel to share my story.

"Our First Dance" helps visualize the story of how your little one positively changes your life. The book consists of creative doodles on random shapes and words that many millennial fathers feel during their pre- and post-daddyhood journey.

Doodle Thinking is a natural process of creative thinking and a way to improve your capability to think and communicate. It enables you to draw what your creative side imagines and connect back to what logical side thinks. Doodle Thinking allows you to think without limits.

My hope is that fathers can use the book as a guide to tell kids about their own daddyhood journeys, and show how the simple act of Doodle Thinking can unlock creativity. And, after enjoying this story with your kids, I hope you will be inspired to allow your creative side to externalize your thinking process.
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The Impact4/5
First off, on a personal level, it drives me to keep my “Don’t be afraid to do more, think less” attitude in my everyday as an author who firmly believes the importance of the attitude in innovation. The publishing journey has been full of a learning curve of entrepreneurship, including logistics, promotions, networks, revenue streams and so on. More importantly, by doing first and thinking later, I achieved one of my life goals and it enabled me to think about the next steps for bigger impact.

On a business level, the book received positive feedback from both professional book review companies and children’s book bloggers. Moreover, the hardcover version has ranked No.66 on Amazon's Best-Selling books in Mystery & Wonders category in March 2017. Depending on weeks, the book gets more sales and steady sales.
A mindset to create game-changing initiatives
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Kirkus Reviews1/5
“In this debut guide for millennial dads, a young father shares creative doodles about his path toward parenthood. An attractive, if flawed, board book that may still spark parental creativity.”
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The Insight2/5
“The doodles are what really make this book - they are clever, bright, charming, and not least, are tools that kids can engage with and try for themselves. Doodling as a path to storytelling and creative expression is a tried and true teaching method, and Kang’s doodles are so appealing and full of life that they will tempt any child with an artistic bent to try the technique for themselves.”
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Words and Illustrations3/5
“Our First Dance is an innovative debut from June Kang, a new dad who was motivated by the impending birth of his daughter to create this personal and yet universal board book.”
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Kids Books We Love4/5
"The book is full of fun interesting doodles, with lots of love put into the story. Love the dadvice that is also in the book, great advice, “Believe everyone is creative, including you."

What People Talked about the Book

The main idea about behind Doodle Thinking is to learn a designer's problem-solving mindset by having fun-filled playtime and solving a problem at the same time through following a loosely formed structure. It’s like a design sprint where you generate new solutions in a roughly structured environment. Doodle Thinking gives you the opportunity to train your inner creative powers to become comfortable with ambiguity. That said, it provides you the opportunity to unleash your inner creativity.

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