June Kang

June Kang

Dreamer with a Problem-solving Mindset


Designer | Faculty | Mentor
with the right amount of optimism and pragmatism



User Experience

Oftentimes, problems have been seemingly unrelated to a specific discipline, but from an experience perspective, everything comes down to people. It has always revolved around designing experiences that alleviate people's pain points, foster deeper engagement, and accelerate business values.

Our recent strategic digital work

“The role of brand is no longer about logos and labels, or quality of product. Instead, it is the meaningful role you play in somebody’s life — it is the experience of the interaction between consumers and brands.” – Trend to Watch 2020 by Landor

Cross-Channel Campaign

From Awareness to Action by Creating an Emotional Connection through Brand Stories

Making familiar things new and new things familiar is a fundamental strategy to help brand stories stand out. Through the design and execution of a proactive and reactive brand video programming informed by audience and trend research, serialized content is leveraged as the center of the storytelling strategy.

Bite, Snack and Meal Approach

Thoughts on AR and VR1/5
We are in early days of the journey to bring immersive AR/VR experiences that were previously only available to a small subset of hardcore enthusiasts to a much wider set of consumers. How do we lower the barrier for those who hesitate to taste the value? Beyond gaming experiences, if we actively use storytelling in AR/VR to target micro moments – such as job training, dance classes, language learning, meeting people with similar interest, connecting with remote members – it would invite more people to the platform and make VR for everyone. Ultimately, AR/VR would help connect people across the globe, allowing people to feel like they are together even if they are miles apart.

On top of that, Oculus Creators Lab’s effort is notable. VR storytelling is being used to bring people around the world closer together, and more importantly, use VR storytelling to promote change by bringing greater awareness and understanding about under-appreciated values and community members. More importantly, in order to further create the successful future of personal and shared reality, bringing human-centered mindset in addition to a thoughtful understanding about the space and the context is becoming more important. Also, with the emerging presence of VR, co-creation, and collaboration across the borders could become the new normal.

With increasing adoption rate over the next 5 years, VR and AR give storytellers new opportunities to explore beyond limit and status quo. It is also critical for AR/VR storytellers to understand the impact of what we create with immersive media technology as VR brings people where the stories are.

AR/VR Storytelling