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Right Amount of Optimism and Pragmatism

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Being "smart" has become one of the most difficult global issues in 2050

Emotions are now quantifiable with wearable 5.0

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How to learn a designer’s problem-solving mindset with doodling

Draw first to think what to do next.

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Welcome to My Strategic Dreaming Process

How I Create

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Alumni Stories, People

Parsons MS in Strategic Design and Management


All About Experience

[Branding / UX Design / Copywriting / Interactive Prototype / Development]    Interactive Storytelling

[Branding / UX Design / Copywriting / Interactive Prototype / Development] Interactive Storytelling

[Branding /Campaign Strategy / Ideation / Planning / Execution]  Experience Design

[Branding /Campaign Strategy / Ideation / Planning / Execution] Experience Design

[Campaign Strategy / Ideation / Prototype]  Mustard Ice Cream

[Campaign Strategy / Ideation / Prototype] Mustard Ice Cream

[Strategy / Concept Development / Interactive Prototype / Implementation]  Happiness Index

[Strategy / Concept Development / Interactive Prototype / Implementation] Happiness Index

[Branding / Fluid branding system]  Responsive Identity Design

[Branding / Fluid branding system] Responsive Identity Design

[Branding / Strategy / Concept Development / 3D Prototype / Implementation]  Experience Design

[Branding / Strategy / Concept Development / 3D Prototype / Implementation] Experience Design

[Branding / Fluid branding system]  Responsive Identity Design

[Branding / Fluid branding system] Responsive Identity Design

[Strategy / Concept Development / Prototyping]  Edible Water Bubble

[Strategy / Concept Development / Prototyping] Edible Water Bubble


Make New Things Familiar and Familiar Things New

Video Storytelling

Video Storytelling

VR Storytelling

VR Storytelling

AR Storytelling

AR Storytelling


Problem-Solving Mindset with Doodling

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Our First Dance

Daddyhood Journey with Doodle Thinking

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Doodling and Coloring Book

Draw First and Think Later for Limitless Creativity!