June Kang

Dreamer with a Problem-solving Mindset

Published in UX Collective | January 2021

Do we do enough problem-finding before problem-solving?

Paying attention vs. Getting attention

We live in a world of problem-solving. Problems are often intermingled in complicated ways, making it impossible for only one single answer to exist. We have lots of objectives focused on problem-solving, but we do not spend an equal amount of time carrying out proper “problem finding.” The essence of adopting a problem-finding mindset is a willingness to question the status quo and more importantly, not to be afraid to truly think about the concept of ambiguity itself.

Read more in UX Collective · 6 min read
Published in UX Collective | January 2020

Bring your strategic dreaming process back in 2020

A balance between pragmatism and idealism

Essentially, a future-back approach forces us to shift our mental models to favor the long-term over the short-term. The ultimate goal is to envision long-term trends and prioritize solutions and actions from that future to the present day. In effect, it is reverse-engineering the traditional steps that many creative thinkers and doers use to move from Zero to One.

Read more in UX Collective · 7 min read
Published in UX Collective | March 2019

How to learn a designer’s problem-solving mindset with doodling

Draw first to think what to do next.

To doodle involves thinking and making at the same time. It is action-oriented but requires in-depth thinking in order to solve problems within a design challenge. Now granted, playing around aimlessly with a piece of paper may not really be the best way to solve wicked problems. But the main idea about behind Doodle Thinking is basically having fun-filled playtime and solving that problem at the same time through following a loosely formed structure. It’s like a design sprint where you generate new solutions in a roughly structured environment.

Read more in UX Collective · 5 min read
Published in APCO Worldwide | March 2019

2019 APCO Impact Award

Joonsoo Kang

The APCO Impact Award recognizes those who have best created an impact with their work on the business, represented APCO’s mission and values, and inspired their colleagues.

Published on Amazon | December 2018

Doodle Thinking

Doodling and Coloring Book

What is Doodle Thinking? Doodle Thinking taps into the natural process of creative thinking using both sides of your brain. Train your inner creative genius to be more comfortable with ambiguity and unleash your inner creativity. Who is Doodle Thinking for?Doodle Thinking is for everyone! By building your creative muscles, Doodle Thinking helps your kids, your friend's kids and YOU (yes, I mean it.) unlock your inner creativity to help you become an original thinker and creative doer.

Published in APCO Worldwide | October 2018

Welcome to My Strategic Dreaming Process

How I Create

As an advocate for the importance of emotional value, I start with design research to better understand people’s micro-moments to provide creative solutions that last longer. Data gathered from research provides us with patterns, and ultimately gives great insights to validate why we do what we do. Then, I imagine how we can interact with them on an emotional level. It is a mandatory process for me to walk in a mile in potential audiences’ shoes. And then I move on to the building and testing phase, in order to rapidly think and improve upon ideas.

Read more in APCO Worldwide · 2 min read
Published on Amazon | February 2017

Our First Dance

Daddyhood Journey with Doodle Thinking

The main idea about behind Doodle Thinking is to learn a designer's problem-solving mindset by having fun-filled playtime and solving a problem at the same time through following a loosely formed structure. It’s like a design sprint where you generate new solutions in a roughly structured environment. Doodle Thinking gives you the opportunity to train your inner creative powers to become comfortable with ambiguity. That said, it provides you the opportunity to unleash your inner creativity.

Published in Parsons SDS Design | March 2016

June Kang

Parsons SDS Alumni Stories

I am June Kang, a Design Strategist at APCO Worldwide. I partner with multidisciplinary teams globally to help the creative community at APCO and client teams by leading projects through all phases of the design thinking process, including the development of strategy direction, conceptual design exploration, critiquing and refining final execution and ensuring that design integrity is maintained through execution phases.

Read more in Parsons SDS · 2 min read
Creative Director
Jack Morton
Experience Designer
Juneish
UX Mentor & Career Coach
Design Lab
Published in UX Collective
January 2020 ★

Bring your strategic dreaming process back in 2020

A balance between pragmatism and idealism
7 min read >
Published in UX Collective
March 2019 ★

How to learn a designer’s problem-solving mindset with doodling

Draw first to think what to do next.
5 min read >
Published on Amazon
December 2018

Doodle Thinking

Doodling and Coloring Book
View the book on Amazon >
Published on Amazon
February 2017

Our First Dance

Daddyhood Journey with Doodle Thinking
View the book on Amazon >
Published in Parsons SDS
March 2016

June Kang

Parsons SDS Alumni Stories
2 min read >
Published in UX Collective
January 2020 ★

Bring your strategic dreaming process back in 2020

A balance between pragmatism and idealism

Essentially, a future-back approach forces us to shift our mental models to favor the long-term over the short-term. The ultimate goal is to envision long-term trends and prioritize solutions and actions from that future to the present day. In effect, it is reverse-engineering the traditional steps that many creative thinkers and doers use to move from Zero to One.

Read more in UX Collective · 7 min read
Published in UX Collective
March 2019 ★

How to learn a designer’s problem-solving mindset with doodling

Draw first to think what to do next.

To doodle involves thinking and making at the same time. It is action-oriented but requires in-depth thinking in order to solve problems within a design challenge. Now granted, playing around aimlessly with a piece of paper may not really be the best way to solve wicked problems. But the main idea about behind Doodle Thinking is basically having fun-filled playtime and solving that problem at the same time through following a loosely formed structure. It’s like a design sprint where you generate new solutions in a roughly structured environment.

Read more in UX Collective · 5 min read
Published in APCO Worldwide
March 2019

2019 APCO Impact Award

Joonsoo Kang

The APCO Impact Award recognizes those who have best created an impact with their work on the business, represented APCO’s mission and values, and inspired their colleagues.

Published on Amazon
December 2018

Doodle Thinking

Doodling and Coloring Book

What is Doodle Thinking? Doodle Thinking taps into the natural process of creative thinking using both sides of your brain. Train your inner creative genius to be more comfortable with ambiguity and unleash your inner creativity. Who is Doodle Thinking for?Doodle Thinking is for everyone! By building your creative muscles, Doodle Thinking helps your kids, your friend's kids and YOU (yes, I mean it.) unlock your inner creativity to help you become an original thinker and creative doer.

Published in APCO Worldwide
October 2018

Welcome to My Strategic Dreaming Process

How I Create

As an advocate for the importance of emotional value, I start with design research to better understand people’s micro-moments to provide creative solutions that last longer. Data gathered from research provides us with patterns, and ultimately gives great insights to validate why we do what we do. Then, I imagine how we can interact with them on an emotional level. It is a mandatory process for me to walk in a mile in potential audiences’ shoes. And then I move on to the building and testing phase, in order to rapidly think and improve upon ideas.

Read more in APCO Worldwide · 2 min read
Published on Amazon
February 2017

Our First Dance

Daddyhood Journey with Doodle Thinking

The main idea about behind Doodle Thinking is to learn a designer's problem-solving mindset by having fun-filled playtime and solving a problem at the same time through following a loosely formed structure. It’s like a design sprint where you generate new solutions in a roughly structured environment. Doodle Thinking gives you the opportunity to train your inner creative powers to become comfortable with ambiguity. That said, it provides you the opportunity to unleash your inner creativity.

Published in Parsons SDS Design
March 2016

June Kang

Parsons SDS Alumni Stories

I am June Kang, a Design Strategist at APCO Worldwide. I partner with multidisciplinary teams globally to help the creative community at APCO and client teams by leading projects through all phases of the design thinking process, including the development of strategy direction, conceptual design exploration, critiquing and refining final execution and ensuring that design integrity is maintained through execution phases.

Read more in Parsons SDS · 2 min read

Recognition

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2020 Gold and Silver W3 Awards1/5
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2020 PR Week Game Changer Campaign1/5
Honorable Mention. Experiencing Copper's Impact at Climate Week NYC for International Copper Association's impact with AR
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2020 The Social Shake-up2/5
Best Use of Technology for International Copper Association's impact with AR at Climate Week NYC
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2020 Mindsparkle Mag3/5
Site of the Day for I am Woohyon Multilingual Website
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2019 APCO Impact Award: Individual4/5
The 2019 APCO Impact Award recognizes those who have best created an impact with their work on the business, represented APCO’s mission and values, and inspired their colleagues
+
2018 PR News Digital Awards: Content Marketing5/5
Honorable Mention. “Yatte Minahare” and "Follow Your Nature" Content Marketing for Suntory
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2017 APCO Impact Award: Team5/5
A strategic business plan exhibition for the global plastic bottle consumption reduction
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2015 Design Intelligence Conference5/5
A strategic business plan exhibition for the global plastic bottle consumption reduction
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2014 Gold Asia-Pacific SABRE Award5/5
Successful launch of the All-New Lincoln MKZ through ART by MKZ campaign in Korea
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2014 PCCE Chairman's Special Achievement Award5/5
Special achievement award for distinguished contribution to the successful launch of the Creative Crazy Camp 2014 in Korea as a special event coordinator from the Chairman of the Presidential Committee for Cultural Enrichment (PCCE)
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2013 Gold Asia-Pacific SABRE Award5/5
Successful launch of the All-New Ford Fusion through the Sound of Fusion campaign in Korea
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2013 B-M Employee of the Year5/5
Delivering exceptional contribution, and serving as a role model for colleagues